“I earned more money last year than my father/grandfather made his entire life!” Have you heard people saying that? I have; many times. It often means that the speaker is astounded at having earned more money than he ever expected to and the polite way to express this sentiment is by comparing it to a previous generation. Many people maintain a mental money-making number that they believe deep in their hearts to be the unspoken upper limit of what they think themselves capable.
Were it not so, nobody would ever be surprised at how much money he made. On the contrary, if our expectations were really limitless, we’d always view our revenue as merely okay. Better than last year this time, perhaps, but nowhere near what is possible. But we don’t think that way. Instead most of us think upper-limit rather than limitless. Instead of planning next year’s income in terms of “Let’s see how high we can make it,” we think in terms of “How close might I get to my goal?” The trouble is that the goal is almost always far lower than it might have been. (more…)