Posts tagged " Virginia Slims "

We’ve Come a Wrong Way, Baby

June 27th, 2018 Posted by Susan's Musings 72 comments

Are we happy yet? A few years ago, in Dallas, my husband and I gave a ‘Money and Marriage’ seminar. I spoke about the brilliant Virginia Slims cigarette ads of the late 1960s. Using the advertising slogan, “You’ve come a long way, baby,” the ads contrasted sepia-tinted cheerless, oppressed-looking women from earlier decades with modern Virginia Slims women – bold, happy, often wearing colorful pants suits and liberated by, among other things, their ability to smoke openly. My point was that these ads actually gave an unspoken anti-feminist message. Women could only come a long way by behaving like men, in other words, by smoking.

With that in mind, I didn’t know whether to laugh or cry at last month’s report from the American Cancer Society and the National Cancer Institute. Not only have young women achieved parity with men in getting lung cancer, they are actually getting ahead of men

What a triumph for feminism!

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