Imagine a room full of shouting people; walls plastered with large sheets of paper covered with scrawls. What is it? A kindergarten for children with poor social skills? No, it is a typical brainstorming session. Originated in the 1940s by advertising man Alex Osborn, brainstorming with its freewheeling tossing out of ideas and absence of...
Does anyone wear a pacemaker produced in Pakistan? Have you noticed any breakthroughs in electrical super conductivity emanating from Saudi Arabia? Would you buy a sedan designed and assembled in Sudan? Did the dental anesthetic, Novocain, get invented in Nigeria or Botox in Biafra? I think that open inquiry is more important than avoiding multi-cultural...
Every year or two there is one person you really, really want to reach. Perhaps it’s the potential major donor for your charitable organization; the executive who could say ‘yes’ to the transaction that would change your life; or the aloof relative with the power to restore family harmony. Say, Oscar-winning actress, Gwyneth Paltrow, wanted...
Celebrity endorsements can mean a great deal to a company. So we thought it a tremendous coup when Illinois Governor (though probably not for long) Blagojevich give an unsolicited plug for our audio CD, Perils of Profanity: You Are What You Speak. After all, while the governor is not being impeached for his vulgar...
