Posts tagged " services "

How do I find my mission statement?

July 2nd, 2015 Posted by Ask the Rabbi 1 comment


I am an event and fine art photographer. My business is taking pictures and capturing beauty. What one sentence would you say really describes an event and fine art photographer?  I am almost finished reading your book, Thou Shall Prosper and think it is one of the best books in my library.

Please help me define what a photographer really does by taking images. I know there is a sentence that really get’s to the heart of the matter, but just cannot seem to just hit the nail on the head. I would love to hear from you.

∼ Mark L.L.


Dear Mark,

You are trying to find the difference between engaging in drudgery and doing something valuable and lasting. At the beginning of the 20th century a person who made buggy whips and saw himself as a buggy whip maker, was soon going to be out of business. Someone who made buggy whips but saw himself as a transportation specialist could transition to the automobile market. In addition, the buggy whip maker judged his success by how many whips he sold. The transportation specialist’s focus was on how he could help people get where they needed to be. The second way of thinking is more fulfilling than the first.


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