Butcher, Baker and Candlestick Maker

When asked what the “Gerber” brand means, most moms would say ‘baby food.’ This is partly why Gerber’s foray into selling Buster Brown clothing, strollers, and insurance was doomed. Gerber lost sight of its specialty. It was not the only famous brand to forget its identity. Contributing to Sears’ demise was confusion about its specialty....

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