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Business Mensch

Business Mensch: Timeless Wisdom for Today’s Entrepreneur


Softcover book by Noah Alper

  • Learn practical business skills from someone who has weathered both failure and success.
  • Increasing faith while increasing fortune
  • Easy to read, absorb and put into practice

Drawing on the timeless wisdom of Jewish ethical teachings and citing from his multi-faceted business background and candid life experiences, Noah Alper provides the ultimate corrective to the culture of corporate and personal greed that has infected our nation.

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In his trademark warm and often wry style, Noah Alper gives you the practical skills you need to make your business the best it can be. Learn entrepreneurship from a business leader with 35 years of experience and start down a path to success using timeless wisdom as your guide. Just as Noah’s Bagels with its distinctly Jewish roots appeals to all kinds of appetites, Business Mensch provides nourishment for a variety of readers helping them to excel in both business and life.

A serial entrepreneur, Noah is the founder of six ventures, including two mega-successful food businesses — the West Coast Noah’s New York Bagels chain and the East Coast natural foods chain Bread & Circus now owned by Whole Foods. Six and a half years after founding Noah’s New York Bagels, he sold the business for $100 million. Brought up in a socialist and non-religious home, Noah is candid about how his ideas changed as he dealt with real life.

He is now a consultant to aspiring entrepreneurs, advisor to business school students, and a dynamic motivational speaker.

Additional Information

Weight .65 lbs

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