It was on election night November 2nd, 1976, when President Ford was being challenged by Jimmy Carter that NBC television showed us our first blue/red electoral map. The blue was Republican and showed the 27 states won by Ford, while red was Democrat. It was only in the 2000 Bush-Gore election that the colors were switched. Since then red shows states and counties voting Republican while blue stands for Democrats.
This was a cunning reversal of the usual convention of red symbols standing for left-leaning revolutionary movements while conservative parties in almost every country used blue. After all, the color red was emblematic of communism and still reminds us of the Soviets. You might remember the Cold War cry of the American left, “Better red than dead!” (more…)